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Background
The project intended to mapping the ‘universe’ of (potential) leather goods manufacturers to understand the constraints (why some manufacturers went bankrupt), their potentiality and identify feasible solutions to address those constraints. The mapping encompassed the enterprises, unknown manufacturers and designers, tanneries (who might be interested in moving into manufacturing) and retail chains (who might be interested in some form of subcontracting production).
Tasks
GMark experts carried out the assignments where the following doings were completed.
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Mapping of artisanal producers to understand what market potential there is, the segment that the project could target, the constraints that are faced, potential solutions to overcome these, and the factors that certain artisans more competitive than others.
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Validating and refining the picture of the end-market that has so far been adopted by the project for finished leather goods. The analysis should include identifying segments that currently exist, identifying products and customers within these segments, the segments/products that show most potential, and the type of producers that are most likely to be able to tap into this opportunity.
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Mapping the supply of production inputs and services to understand the constraints faced by the manufacturers and to identify possible solutions.
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Understanding how and where the poor and females interact with both the value chain and the support market players, so that an assessment can be made of possible impact on these populations segments that would result from target interventions.
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