Projects

1. Evaluate the Market Potential of OFSP

Client

USAID Horticulture Project CIP

Location

Jessore, Barisal, Patuakhali and Faridpur

 

 

 

 

Duration

December 2014

Status

Completed

Background

USAID Horticulture Project CIP aim to increase the income and nutrition levels of 100,000 poor, marginal farmer households in Southern Bangladesh. As of March 2014, the project has trained 64,000 marginal farmers who have adopted various technologies for producing improved varieties of potato seed, orange-fleshed sweet potato (OFSP), and other vegetables. More than 60% of these farmers are women.

Specific objective are:

• To understand the supply and demand trends of Orange Fleshed Sweet Potato at different markets
• To know the market price of OFSP at different level of market actors
• To discover strategies and interventions for promoting OFSP on wider scale and ways to access better market opportunities

Tasks

The study analyzed following issues of the project:
• Market potential of OFSP
• Necessary steps for the growth of the sector
• Possible promotional activities
• Challenges for the promotion of the sector
• Systemic constraints in the market chain
• Strategies to address the challenges
• Possible interventions for the sector growth

Contact Us

GMark Consulting Limited

Address: Suite - 201, House - 145
Road - 03, Block – A
Niketon, Gulshan 1
Dhaka-1212, Bangladesh.
Telephone: +880-2-8836775
Cell: +880-1715-607202
E-mail:info@gmark-bd.com

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