Projects

11. Market Development in the Greater Dinajpur Vegetable Sector

Client

Swisscontact-Katalyst

Location

Greater Dinajpur, Bangladesh

 

 

 

 

Duration

33 Months (July 2006 – March 2009)
Initial Duration:15 Months (July 2006 – September 2007)
Extended Duration: 18 Months (October 2007 – March 2009)

Status

Completed

Background

After having conducted a comprehensive sub-sector study, the project revealed several constraints like farmers having lack of awareness and knowledge about quality seeds, seed farming techniques, post-production processing and preservation, appropriate dose of fertilizers (both chemical and compost), micronutrients & pesticides, profitable crop cycle & cropping pattern. Besides, unavailability of technical know-how market linkage was also poor in the region and the service market was not operating in favor of them. The government service was not sufficient for the farmers, and the private sector mostly followed a channel that was not very useful for the famers to get the required information. Understanding the constraints, GMark designed several interventions that follow the Market Development Approach (MDA).

Intervention Areas

To make the market work for the poor in a sustainable manner, GMark facilitated the following interventions in the region.

1. Partnering with input companies like seed, pesticides and fertilizer.
2. Promoting information about appropriate cultivation technology (i.e. seed selection, timing, intercultural operations, intercropping of maize, early and late variety vegetables cultivation, mushroom cultivation technology), appropriate dosages & usages of fertilizer & chemical pesticides among the farmers through different communication channels.
3. Promoting Soil testing service partnering with private soil testing service provider and linking them with SRDI (the government body responsible for the service provision).
GMark was the first to promote plastic crates in packaging and transportation of tomato (which was the prime case for massive post harvest loss of the farmers and traders in the value chain) by facilitating traders in the local market place to use them to transport tomato from the local market to high priced market like Dhaka, Chittagong and Sylhet.
Partners AftabBohumukhi Farms Limited Mim Seed
  Organic Pharma Namdhari Malik Seed
  Acme Laboratories Ltd. Alpha Agro
  Auto Crop Care Greater Dinajpur Mushroom Association

Contact Us

GMark Consulting Limited

Address: Suite - 201, House - 145
Road - 03, Block – A
Niketon, Gulshan 1
Dhaka-1212, Bangladesh.
Telephone: +880-2-8836775
Cell: +880-1715-607202
E-mail:info@gmark-bd.com