03. Market And Value Chain Assessment Of Organic Products

Client

USC Canada-Bangladesh

Location

Thakurgaon, Panchagoan

Duration

April to May 2014

Status

Completed

Background

Since 2010, USCCB (the country office of USC Canada in Bangladesh) has been implementing USC’s Global Seeds of Survival program locally titles as ‘Adolescent’s Livelihood Opportunity (ALO)’. The program aims to tackle agro biodiversity related problems in a comprehensive way. It supports for marketing of the organic products (such as: vegetables, organic fertilizer, pesticide, local seeds etc) by organizing ‘Eco Fair’ participating by various stakeholders including market actors and supporting farmers to access local markets.

Based on these initial successes, USCC-B wants to scale its marketing and commercialization activities. To this end in order to explore further market development opportunities of the organic products, USCC-B has assigned GMark to conduct a ‘Market and Value Chain Assessment’ of organic products in the ALO program areas. By analysing gathered information of the assessment, USCC-B intends to develop a ‘Market and Value Chain Development’ pilot project with the objective to contribute in improving sustainable income opportunities of the young farmers.

Tasks

The Markets and Value Chain Assessment will be able to find