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Projects

06. Ethnographic Research on the Agricultural Sector of Bangladesh

Client

Grameen Intel Social Business Ltd.

Location

Jessore, Bogra, Narshingdi and Dhaka

Duration

August-November, 2013

Status

Completed

Background

Grameen Intel Social Business Ltd. (GISB) is a company creating applications that address specific social problems such as low agriculture output or lack of pre-natal care. Their solutions are developed within the company and can be coupled with a compact lightweight computing device for use by entrepreneurs to provide services using computing technology in their local communities. In order to enable adoption and subsequent scaling of its solutions and associated business models in Bangladesh, GISB seeks to understand the ecosystem, supply-chain and the pain points in the agriculture sector by way of ethnographic research.

Tasks

GMark Consulting Limited intends to carry out the task in three successive phases:

Phase 1: Value Chain Mapping: The first concept for conducting ethnographic research on the Agricultural sector in Bangladesh will be Core Value Chain Mapping for different agricultural commodities. In this phase, the scopes will consider–
•	Analyzing the value and supply chain for different agricultural commodities with particular focus on fertilizers, seeds and pesticides in Bangladesh
•	Identifying the key stakeholders and players in the agricultural sector of Bangladesh
Phase 2: Service Market Mapping: The second key aspect of this ethnographic research will be analyzing the service market situation, what institutions are providing what services in what extent. In this phase, the scope will be–
•	Identifying the different agricultural services that can be provided to address key issues and restraining facts in the sector and associated stakeholders.
Phase 3: Program Designing: Based on phase two & phase three, the study team will search for a way forward by–
•	Assessing the opportunities along various vectors such as ease of introduction, successful adoption, scale potential etc.
•	Providing tangible recommendations for short term deployment of GISB solutions and suggested business models.

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